OUR EXPERTISE

Partnering with clients in learning and education—including K-12 and higher education publishers and education technology companies, colleges and universities, workforce readiness programs, professional training and development programs, nonprofit organizations, professional associations, and academic societies—The Boedeker Group combines passion for learning with market research expertise, employing effective and proven methods to build and execute qualitative and quantitative research activities and turn data into actionable insights.

This valuable information helps our clients inform their product development decisions, understand their target audiences, drive market strategy, and achieve business goals.

RESULTS

OUR IMPACT

For each project we take on, our client’s goals become our own. We deliver tailored solutions to help them create better products and reach a wider audience. Here’s a look at some of our recent work and the results we’ve delivered to our partners.

CLIENT NEED: Secure Sales During the Product Development Phase

We partnered with a global learning company in the higher education space to develop an all-digital program in a course area that historically had little digital usage.

TBG collaborated with this client to collect feedback to inform development and improve the product. We created and executed market development plans that included virtual focus groups, digital quick reviews, digital chapter reviews, and class tests. At launch, the product’s base of potential users was solidified, with 94.4% of the participants who completed our market development program identified as “likely” or “very likely” to adopt.

CLIENT NEED: Expand Reach Into New and Different Markets

A leader in education technology sought our expertise in building out their digital offerings across a variety of course areas.

TBG took on all aspects of product and market development in a variety of courses: updating content using the client’s authoring tools; hiring and managing subject matter experts to create content; revising instructor supplements; and ensuring all deliverables met accessibility guidelines. We reviewed every component of the product through course surveys, virtual focus groups, and market research. Our collaboration engaged with markets across all segments of their higher education business. The customer feedback we collected drove product decisions and built the client’s base of potential customers. At the close of the project, our client’s refined product offering held greater appeal to a larger group of potential adopters across a variety of course areas.

CLIENT NEED: Make Data-Informed Decisions About Product Portfolio

In a crowded market, it can be difficult for companies to determine just how well their products are doing.

The TBG team partnered with a global leader in healthcare education who needed market research to see how their products stacked up against the competition. They also required detailed feedback about key course areas instrumental to their growth, all within a quick timeline. Through our feedback and in-depth analyses, we provided the client with detailed market research that highlighted gaps in competitors’ coverage, emphasizing their value proposition and market positioning per course area, exceeding the client’s expectations.

CLIENT NEED: Successful New Product Launch

An IT certifications industry leader wanted to ensure their upcoming product launches would achieve sales goals.

TBG partnered with this client to implement market development strategies, first vetting the client’s list of prospective customers and providing criteria necessary for their largest market segments. TBG also customized a compelling digital walk-through to be used in reviews as well as sales demos. With a prosperous ending to this project, TBG was rehired to tee up another product for a second successful launch.

CLIENT NEED: Successful Relaunch of Existing Product

In a startup environment, every decision counts. Finding the right partner to relaunch a product can make or break the success of the endeavor.

TBG teamed with an educational technology startup in the K-12 space to help them reintroduce their product to the market. To regain the trust of the customers they had previously serviced and recapture adoptions, they needed to expand their reach in new school districts/users, create a new message for their company, and update their website and marketing collateral to best reflect these changes. In short, they needed a reliable and trusted marketing partner. Over the course of a year-long partnership, TBG took over all marketing responsibilities, interfaced with their sales team, and built influence campaigns with a thought leader in the space. Our deliverables included a 20-slide branded sales deck, sales enablement tools (rep talking points, objection strategies, and sell sheets), press releases, RFPs that resulted in three big wins, content marketing strategies, digital product demonstrations, email marketing, and SFDC campaigns. After a year-long engagement and successful relaunch of their product, the company was acquired by a larger educational publisher.