THE BOEDEKER GROUP
MARKET INSIGHTS FOR SMARTER PUBLISHING & EDTECH DECISIONS
Gather the right data, uncover what your market truly needs, and move forward with clear, confident product decisions.
WE DON’T JUST GATHER FEEDBACK. WE PROVIDE INSIGHTS.
WHITE PAPER SERIES
Designing an Effective Research Study: 7 Tips for Success Strong research transforms great ideas into market‑ready products.
Download our free guide to learn the seven keys to conducting research that delivers accurate, actionable insights—so your team can move faster, reduce risk, and make decisions backed by real evidence.
THE INSIGHTS YOU NEED
- How should I position my product/service in the market?
- How is my target audience responding to my product/service?
- What changes should I make to the product/service I’m building?
- Why do my target customers use my competitor’s product/service?
THE WORK WE DO
As specialists in market insights and research in education and learning, we use our proven processes to gather data to help you define your target market, know what they care about, and use that knowledge to create best-selling products and services. We expertly craft and execute each project to get the insights you need to meet your precise business needs.
CUSTOMER AND CLIENT INSIGHTS
Understanding human nature and behavior. Easy, right? TBG helps you learn what’s important to your customers, and why.
PRODUCT AND SERVICE INSIGHTS
You want to create the best product or service in your space. No sweat! TBG asks the right questions to get the data you need to do just that.
MARKETING AND SALES INSIGHTS
Know your market. Target the right customers. Sell the right things to the right people and grow your business. TBG is there with you at every step.
BEGINNING TO END INSIGHTS
You want it all. From brainstorming to concept testing to expanding market share and everything in-between, TBG is here for it!
THE INSIGHTS WE PROVIDE
In-depth insights reports that reveal detailed trends. Executive summaries and professionally designed presentation decks that highlight salient takeaways. Individualized sales summaries with actionable steps to move the sales process forward. The Boedeker Group delivers insights with a level of detail tailored to your project and budget, all with the goal of helping you advance your business.
OUR EXPERTISE
- SECURED USER ADOPTIONS IN THE PRODUCT DEVELOPMENT PHASE
- SUCCESSFULLY RELAUNCHED AN EXISTING PRODUCT
- CONNECTED WITH CUSTOMERS TO SURPASS CLIENT’S SALES GOALS
- PROVIDED DATA TO HELP CLIENT MAKE INFORMED PORTFOLIO DECISION
WHAT OUR CLIENTS SAY
I recently attended a Virtual Focus Group run by Gina Boedeker of The Boedeker Group. This particular webinar/focus group was EXCELLENTLY coordinated and facilitated. I appreciated how interactive it was, how we were encouraged to speak how the written comments were read aloud and also how the facilitator validated our comments not only during the workshop but after via email. Perhaps one of the best I’ve ever participated in.
Kassia Wosick
Assistant Professor of Sociology, El Camino College
I worked with the Boedeker Group when I lost an in-house Market Development staff member and needed someone who could take the projects off my plate completely. When I first started with TBG, I was a little worried because the launch seemed to take a little longer than I was used to . . . but it turned out this is a signature move of TBG. Gina and her team take the time initially to ensure they understand you, your needs, and your project, and then they work independently and well. I’ve never had such a great hands-off experience. The final deliverables were polished, professional, and full of useful insights and actionable data. It turned out that spending a little extra time early on made for a smooth and easy process.
Claire Brantley
Senior Marketing Manager, Bedford, Freeman, & Worth High School Publishers
Gina and her team clearly have the background and experience with insight efforts to ensure a great experience for both customers and clients. Her process is spot-on, and her execution during conversations is completely aligned with the plan. Post-event, the data and summaries provided helped us quickly zero in on just the nuggets we needed to inform strategy and decision-making. I highly recommend TBG for projects where getting close to customers, getting your hands on the pulse of a market, and creating a foundation for a deeper customer relationship are important.
JULIE BURCHETT
Senior Director of Marketing - Customer & Product Marketing, Elsevier
The Boedeker Group helped support my higher ed product team’s market research, market development and market seeding efforts. We worked with a lot of vendors who performed similar jobs. The Boedeker Group was best in class. Setting aside how easy they are to work with, what I valued most was the power and clarity of the market and product insight they provided.
DICKSON MUSSELWHITE
Vice President of Portfolio Management, Pearson Education
We’ve worked with The Boedeker Group on a variety of market development projects and we’re always thrilled with the results. No matter what the task, whether high-stakes or smaller potatoes, the Boedeker Group listens carefully, confirms what is needed, and executes.
KATIE CROUCH
Senior Portfolio Manager, McGraw Hill Education
Gina Boedeker is a true partner. A creative, customer-centered thinker, who has mastered the art of listening.
PATRICK BROWN
Vice President of Operations, Prompt Feedback
We love working with The Boedeker Group and have already planned out our market development activities for next year with them. They are professional, and always deliver quality work on time.
SADIE RAY
Senior Portfolio Manager, McGraw Hill Education
The Boedeker Group developed and managed market research for a prospective product. After an initial meeting to talk about the project, everything else was out of my hands. It was such a relief to hand off a big task and then be able to sit back and watch it happen.
LIZ SIMMONS
Program Manager, Macmillan Learning
Gina is very impressive. We asked for in-depth interviews to be done in one day and she delivered.
BILL BONNET
Senior Manager Consumer Insights, Chegg
Gina had an excellent way of digging into a very challenging market and gaining valuable insight.
ASHLEY BRYAN
Portfolio Manager, Pearson Education
Thank you so much for writing all of these detailed notes; I know how much time it takes just to collect them, let alone construct a thoughtful summary that is “bite sized” enough for a rep to be able to run with.
SARAH REMINGTON
Portfolio Manager, Current Client (Large Educational Publisher)
OUR TEAM. YOUR TEAM.
Our clients need a partner they can rely on. TBG delivers.
Our project managers and administrators have the expertise to guide your project to achieve the best possible results.