As a Brand Manager and then Managing Director for a large portfolio, I loved rookie reps. As soon as I would receive their in-company introductory email I would send them a welcome email to introduce myself, set up a time to speak with them to give them more detailed information about our products, and share … [Read more](/content/what-i-learned-from-rookie-reps-about-product-development/ "What I Learned From Rookie Reps About Product Development"/index.html)

When you are going through the product and market development steps that need to be taken to ensure that a product is on track to hit its expected revenue goal there is a strong possibility that if you’re doing this well and critically listening to the feedback you receive from the market at some point … [Read more](/content/let-it-go-tough-decisions-in-product-development/ "Tough Decisions In Product Development"/index.html)

I’ve launched The Boedeker Group with a very simple premise; put the customer at the center of all product and marketing decisions you make. There’s one very simple reason that I’m willing to build a company around this: it works. Data, not surprisingly, supports this. McKinsey and Company published that 70% of buying experiences are … [Read more](/content/customer-centered-product-reviews/ "Customer-Centered Product Reviews"/index.html)